- Jul 22, 2025
Your Online Course Is Like a Home—And Here’s Why That Matters
- Irene Vivanco
- Online Course Creation
- 0 comments
I often get asked:
“Can you help me with the marketing and pricing and getting clients?”
And the answer is… yes, to an extent. I can support you with strategic guidance. But I’ve come to realize that when women ask this, what they’re often seeking isn’t just tactics — it’s permission.
Permission to create something meaningful without having it all figured out.
Permission to start before they feel "ready."
Permission to make something that feels like them.
And that’s where this analogy has been really helpful.
🏠 Think of your online course like a home.
Your URL — your website link or course platform — is like your address. Technically speaking, URL stands for Universal Record Locator, and that’s exactly what it does: it helps people find you.
So when you share that link, you’re essentially inviting someone over.
Marketing and pricing?
That’s like hiring a realtor or designing your front yard — making your space look attractive, compelling, and easy to find.
It’s about curb appeal.
But here’s what I really love to help with:
What happens once they step through the door.
That’s your curriculum.
Your videos.
Your energy.
Your vibe.
This is your opportunity to create a space that is cozy, safe, warm, or even delightfully quirky — whatever is most you.
Because think about it: When someone comes over to your house, what do you want them to feel?
Welcomed? Inspired? Cared for? Seen?
That’s the same kind of intentionality we can bring into your course. And it’s where your wisdom truly shines.
🎨 So ask yourself:
What kind of space do I want to create inside my course?
What’s the vibe I want people to feel when they learn from me?
Is this course more like a cozy living room, a creative art studio, a serene library, or a buzzing kitchen?
Maybe you're a coach helping women heal their relationship with their bodies — and your "home" looks like a sunlit room with soft blankets and gentle music.
Maybe you’re teaching creative entrepreneurs how to DIY their brand — and your “space” is bold, bright, and full of inspiration boards and sticky notes.
The beauty of online courses is that you get to decide.
💡 And no — you don’t need a fancy studio.
If you’re teaching about home, shoot your lessons from your couch.
If you’re teaching parenting tools, invite them into your kitchen.
If you’re mentoring creatives, show them your real process — mess and all.
Because authenticity is more powerful than polish.
And if you’re still feeling that tug of perfectionism?
Let me remind you: You are not just creating a product. You’re creating a place.
A place where someone can come to feel supported, seen, and transformed.
So yes, the marketing will matter.
Yes, the pricing deserves thought.
But first… let’s decorate the inside.
Let’s set the table.
Let’s light the candles.
Let’s make it yours.
🌟 Ready to Take the Next Step in Your Course Creation Journey?
Whether you're just dreaming or ready to build, I've got support for you:
👉 Feeling stuck and unsure what's holding you back?
Download the free 7 Roadblocks Holding Up Your Course Creation guide to identify and shift the beliefs keeping you from starting.
🎯 Want a fun, flexible way to begin building your course?
Grab the Course Creation Bingo Card — a soul-aligned checklist designed to help you create at your own pace and in your own way.
💛 Craving personalized, hands-on support with strategy, curriculum, and soul?
Apply for CoCreate — my intimate course creation coaching experience to help you bring your vision to life, step by step.
Because your wisdom is needed — and you don’t have to build alone. 💫