Your Online Course Is Like a Washing Machine: Here’s Why That Matters

As a mom and entrepreneur, I spend a lot of time managing my home — and managing myself.

From school drop-offs to dinner prep, client calls to creating content… there’s always something to take care of. Which means I’ve come to deeply appreciate any tool that helps me save time, energy, and effort.

Like my washing machine.
Or my dishwasher.
Or that little robot vacuum that scoots around the kitchen while I work.

And lately, I’ve been thinking:
Your online course can be just like that.

🧺 A Course Isn’t Just a Product — It’s a Tool

In the early days, women washed every dish by hand, scrubbed clothes in a basin, swept every room manually. There was no automation. It was all labor — physical, mental, emotional.

That’s how many of us are running our businesses right now.
Everything by hand.

Coaching clients one-on-one.
Repeating the same teachings on every Zoom call.
Manually emailing responses.
Always in motion. Always on.

But just like household tools changed the way we run our homes…
An online course can change the way you run your business.

🔄 A Course Saves You Energy — If You Use It Right

Now, let’s be honest:
My washing machine isn’t magic.
I still have to fill it, press the buttons, move the laundry over, and fold the clothes.
But it saves me hours every week.
It frees me up to be present with my kids, to rest, to focus on what only I can do.

Your course works the same way.

You still have to tend to it.
Create it. Curate it. Keep it fresh.
But once it’s built?

It runs while you’re making dinner.
It teaches while you’re resting.
It nurtures your community even when you’re not on a Zoom call.

🛠 Yes, It Takes Work Up Front

Just like buying an appliance, building your course is an investment.

You’ll spend time researching the best platform.
You’ll weigh your options.
You’ll decide how you want to teach.

There’s no one-size-fits-all.
But the time, energy, and money you invest now will create massive efficiency in the long run.

And unlike that old vacuum that loses suction after two years, your course can evolve, adapt, and continue to serve for years to come.

💡 Here’s the Point:

You don’t need to build an “evergreen empire” that runs while you sit on a beach sipping drinks.
You just need to create systems that lighten your load.
That honor your energy.
That let you serve more people with less burnout.

Because you are still the heart of your business.

But your course?
That’s your high-efficiency helper — giving you space to breathe, rest, and grow.

Ready to invest in your business’s “washing machine”?
Apply for CoCreate — my intimate course creation coaching experience to help you bring your vision to life, step by step.

Because your wisdom is needed — and you don’t have to build alone. 💫